What is Sitecore FXM
Sitecore Federated Experience Manager allows activity in non-Sitecore websites and applications to be tracked, and for content managed and personalized by Sitecore to be injected in non-Sitecore websites.
Imagine having access to Sitecore 8’s functionality, experience management, and
analytical tracking abilities on any site, nonSitecore sites included. Well, that is
exactly what the Sitecore Federated Experience Manager (FXM) enables
marketers and technologists to do.
FXM has existed in a number of different forms
in past Sitecore versions. To no surprise, it has been known as the “CMS
Anywhere Tool.” Well, with Sitecore 8, it is all that, and a lot more. FXM enables
the management of not only content, but experience, personalization, and
analytics in any platform. The installation of FXM on a site is as simple as adding a
JavaScript code snippet to the target site – similar to installing Google Analytics.
The application of FXM onto nonSitecore sites will enable marketers to have a
comprehensive picture of user behaviors and interactions across multiple
websites. Those interactions can all be tracked and aggregated into one Sitecore
instance; which can in turn leverage that information to present a much more
meaningful user experience. That experience can also be remotely applied and
specifically tailored – based on cross site user metrics – to fit the audience on any
integrated site. In all, FXM allows marketers to unify the management of content,
experience, and analytical tracking across an entire sphere of influence, into one
consolidated Sitecore instance.
This new addition introduces the Sitecore DMS and its personalization capabilities to a
whole new market by allowing users of Sitecore to take advantage of the Sitecore
Experience Platform on nonSitecore powered websites.
Key benefits:
- Tracking Page Views of N-numbers of non-Sitecore sites.
- Utilize Sitecore Analytics (Goals/Profiles/Campaign) for non-Sitecore sites.
- Personalization of non-Sitecore sites.
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